10 Best Backlink Services for Shopify Stores in 2026

Running a successful Shopify store takes more than great products, attractive branding, and a seamless checkout process. If customers can't find your store in search results, even the best products can struggle to generate consistent sales.

That's where backlinks come in.

Backlinks remain one of Google's strongest ranking signals and play a critical role in helping Shopify stores improve their organic visibility. High-quality backlinks can help increase authority, improve rankings for commercial keywords, and drive more qualified traffic to your store.

The challenge is that link building for e-commerce brands is often more difficult than for informational websites. Product pages, collection pages, and commercial landing pages rarely attract links naturally, making strategic outreach and publisher relationships essential.

To help Shopify merchants choose the right partner, we've reviewed the leading backlink services available today based on quality, transparency, relevance, scalability, and e-commerce expertise.

1. LunarLinks

LunarLinks takes the top position because of its strong focus on building backlinks that actually support e-commerce growth.

Unlike many link-building providers that focus purely on volume, LunarLinks prioritises relevance, authority, and long-term SEO value. The agency works with a wide range of Shopify brands and understands the unique challenges involved in building links to commercial pages, collection pages, buying guides, and product-focused content.

One of LunarLinks' biggest strengths is the variety of link-building strategies available under one roof. Shopify stores can benefit from digital PR campaigns, editorial link insertions, guest posting, niche edits, expert commentary placements, and custom outreach campaigns. This flexibility allows brands to build a more natural backlink profile rather than relying on a single tactic.

The agency also places significant emphasis on anchor text strategy. Many Shopify stores make the mistake of aggressively targeting commercial keywords, which can create an unnatural backlink profile. LunarLinks focuses on a balanced mix of branded, generic, topical, and commercial anchors to support long-term ranking growth.

Another area where LunarLinks excels is publisher relevance. Rather than simply securing placements on any website with acceptable metrics, the agency prioritises websites that make sense for the client's niche and audience. For Shopify brands operating in competitive industries, this often leads to stronger SEO outcomes.

Whether you're an established e-commerce brand or a growing Shopify store looking to increase organic traffic, LunarLinks offers one of the most complete backlink solutions currently available.

Pros

• Strong focus on Shopify and e-commerce SEO

• Digital PR, guest posts, niche edits, and link insertions

• High emphasis on relevance and quality

• Strategic anchor text planning

• Suitable for brands and agencies

• White-label options available

  
  

Cons

• Premium service compared to self-service platforms

• Better suited to businesses focused on long-term SEO growth

2. WhitePress

WhitePress has become one of the most recognised content marketing and publisher marketplace platforms in the SEO industry.

The platform provides access to thousands of publishers across multiple countries and industries, allowing businesses to purchase sponsored content placements and backlinks directly. This makes it particularly attractive for Shopify brands looking to scale link acquisition across different markets.

WhitePress offers transparency around publisher metrics and pricing, giving users more control over where their content appears.

Pros

• Large publisher marketplace

• International reach

• Transparent pricing

• Strong publisher selection process

Cons

• Requires users to manage strategy themselves

• Less hands-on than a managed agency

3. Collaborator

Collaborator has established itself as one of the leading content placement marketplaces available to SEO professionals and e-commerce businesses.

The platform allows advertisers to browse thousands of publishers, compare metrics, review placement costs, and secure sponsored content opportunities directly. This flexibility makes it appealing for Shopify stores that want greater control over their link-building campaigns.

Collaborator also supports multiple countries and languages, making it a useful option for international Shopify brands looking to expand their visibility across different markets.

While the platform offers a large selection of opportunities, users are still responsible for choosing publishers, planning anchor text, and evaluating the long-term SEO value of placements.

Pros

• Extensive publisher network

• Transparent pricing

• Easy-to-use platform

• International opportunities

Cons

• Requires SEO knowledge

• Marketplace rather than managed service

4. LinkGraph

LinkGraph is a full-service SEO agency that combines link building with technical SEO, content marketing, and broader organic growth strategies.

For Shopify businesses looking for a wider SEO solution, LinkGraph can provide support beyond backlinks alone. Their campaigns often combine content creation, outreach, and strategic planning to support long-term search visibility.

Pros

• Full-service SEO offering

• Technical SEO expertise

• Strong content capabilities

• Suitable for larger brands

Cons

• Less Shopify-focused

• May be more comprehensive than some stores require

5. Bulldog Digital Media

Bulldog Digital Media is known for its outreach-driven link-building campaigns and digital PR services.

The agency focuses heavily on earning editorial placements through creative content and publisher relationships. This approach can work particularly well for Shopify brands that have strong stories, unique products, or interesting industry insights.

Pros

• Strong outreach capabilities

• Digital PR expertise

• Editorial placements

• Experienced team

Cons

• Less focused on commercial page link building

• Campaign success often depends on available content angles

  
  

6. Digital Olympus

Digital Olympus specialises in relationship-based outreach and editorial link acquisition.

The agency focuses on securing placements through genuine publisher relationships rather than large-scale automation. This often results in relevant placements that fit naturally within a site's content.

Pros

• High-quality outreach

• Strong focus on relevance

• Relationship-driven approach

• Quality over quantity

Cons

• Slower than some alternatives

• Less focused on Shopify specifically

7. Stan Ventures

Stan Ventures offers scalable link-building services designed for businesses at different stages of growth.

Its services include blogger outreach, guest posting, and managed link acquisition. For Shopify stores with limited budgets, Stan Ventures can provide an accessible starting point for building authority.

Pros

• Scalable campaigns

• Suitable for smaller businesses

• Established provider

• Multiple service options

Cons

• Less specialised for Shopify stores

• Quality can vary depending on campaign type

8. AWISEE

AWISEE is a digital PR and link-building agency with a strong focus on international SEO.

For Shopify brands operating across multiple countries, AWISEE can help secure placements in different languages and regions, making it particularly useful for international expansion.

Pros

• Strong international SEO focus

• Multilingual campaigns

• Digital PR capabilities

• Good for global brands

Cons

• Better suited to international campaigns

• Less Shopify-focused than specialist providers

9. UK Linkology

UK Linkology has built a strong reputation through its quality control processes and manual website vetting.

The agency focuses on securing placements from websites that meet specific editorial and quality standards, helping brands avoid low-value opportunities.

Pros

• Manual quality reviews

• Transparent process

• Long-standing reputation

• Quality-focused approach

Cons

• More conservative approach

• Less e-commerce-specific strategy

10. Outreach Monks

Outreach Monks is a recognised link-building agency offering blogger outreach, guest posting, and managed link acquisition services.

The agency works across a wide range of industries and provides a straightforward solution for brands looking to build authority through outreach-based campaigns.

Pros

• Established provider

• Broad publisher network

• Multiple outreach options

• Suitable for many industries

Cons

• Not specifically focused on Shopify

• Requires clear campaign direction

Why LunarLinks Ranks #1

Every provider on this list can help Shopify stores build backlinks, but LunarLinks stands apart because it combines execution with genuine e-commerce expertise.

Shopify stores face unique SEO challenges. They often need backlinks to support collection pages, product-led content, category pages, and commercial landing pages rather than informational blog posts alone.

LunarLinks understands these challenges and offers a combination of digital PR, guest posting, editorial link insertions, niche edits, and expert commentary placements that can support both brand authority and commercial rankings.

Rather than focusing on a single tactic, the agency builds customised campaigns designed around each Shopify brand's goals, niche, and existing backlink profile.

For businesses looking for a strategic backlink partner rather than simply a list of websites to buy placements from, LunarLinks offers one of the strongest solutions available.

Final Verdict

Choosing the right backlink service for your Shopify store depends on your goals, budget, and level of SEO experience.

WhitePress and Collaborator are excellent options for businesses that want direct access to large publisher marketplaces. LinkGraph, Bulldog Digital Media, Digital Olympus, Stan Ventures, AWISEE, UK Linkology, and Outreach Monks all provide legitimate backlink services with their own strengths.

However, LunarLinks earns the top position because it combines strategy, outreach, digital PR, link insertions, guest posting, and e-commerce expertise into a single managed service.

For Shopify brands serious about increasing organic traffic, building authority, and growing revenue through SEO, LunarLinks is the strongest overall backlink service in 2026.

Frequently Asked Questions

What are backlink services for Shopify stores?

Backlink services help Shopify stores acquire links from other websites to improve search visibility, authority, and rankings.

Why are backlinks important for Shopify SEO?

Backlinks remain one of Google's strongest ranking signals and can help Shopify stores rank higher for competitive keywords.

What is the best backlink service for Shopify stores?

Based on this comparison, LunarLinks is our top recommendation due to its focus on e-commerce SEO, link quality, and strategic outreach.